Web — Design & development
Spectator Sport
Spectator Sport has been making custom gear for schools and athletes out of Murray, Utah since 2004 — blankets, tents, flags and apparel that families keep rather than throw away. The site had to carry a real product business: shop, wholesale, fundraising programs, and a design tool customers actually use.
- Status
- Live
- Year
- 2026
- Client
- Spectator Sport USA
- Based
- Murray, Utah
- Serving
- 7,000+ schools, 10,000+ athletes
- Scope
- E-commerce, design studio, wholesale
A store built around a studio
The heart of the site is a browser-based design studio where schools and athletes build their own custom blankets before ordering. Everything else — shop, school and wholesale programs, athlete pages — is arranged around getting people into that flow and out the other side with an order placed.
Built for the people buying, not the people selling
Athletic directors, team parents, and student-athletes are not the same audience. The site splits its paths early — Shop, Schools & Wholesale, Athletes — so each lands on pages that speak their language, with fundraising and account-management programs surfaced where schools look for them.
The whole page
Scroll inside the frame.Drag to move, or use the arrow keys.
On a phone
