Web — Brand, design & development
Honey Ruffle
Honey Ruffle makes oversized ruffled scrunchies that hug a rolled yoga mat, sewn by hand in Utah County. The project covered everything a one-person maker needs to sell them: the brand mark and identity, the product imagery, the shop, and a back room that runs from a phone at a market table.
- Status
- Live
- Year
- 2026
- Stack
- Next.js · Supabase · Stripe-ready
- Client
- Honey Ruffle
- Based
- Utah County, Utah
- Scope
- Brand mark & identity, generated product photography, shop, admin
- Checkout
- Instagram DM or card (Stripe-ready)
A brand with one soft idea
The mark is a ruffle, drawn once as data so the same shape becomes the logo, the favicon and the stand-in for any piece that has not been photographed yet. Fraunces carries the voice; a pastel palette carries everything else. The product photography was generated to match, so six prints read as one family.
Every piece is one of one
Nothing here is a stock count. Each scrunchie has its own page and its own SKU, and when it sells it is gone. Around that sit the things a small shop actually uses: bundles, flash sales with a countdown, reviews with moderation, and checkout by Instagram DM or by card, with the Stripe path built and ready to switch on.
A back room built for a phone
The admin is designed for one thumb. Farmers-market mode turns the packing list into large tap-to-sell rows with a running tally, so a sale at the table takes the piece off the shelf online at the same moment. Hang tags and posters print straight from the admin with QR codes, and those codes run through tracked short links, so every scan is counted.
The whole page
Scroll inside the frame.Drag to move, or use the arrow keys.
On a phone
